Iconic Status: Tool For Conservation Awareness

Iconic Status: Tool For Conservation Awareness

As a living icon with important symbolic connotations and historical associations for many Asian cultures, the elephant is an animal dear to the hearts of all people in the South and Southeast Asian region.

Unfortunately, it is no exaggeration to say that the elephant, one of the defining components of Asian heritage, is today under threat. In response to this threat, ElefantAsia, with a cultural approach to conservation, plays a key role in raising regional and international awareness to the plight of the Asian elephant and the need to immediate conservation measures.

By using the existing adoration local communities have for elephants and the associational 'cultural' reverence people throughout Asia have for the species we are working to bring the elephant and its mahout, back in prominence.